Archive for the Apple Category

5 Tips for Small Businesses to Avoid “the Apology”

Building credibility is a lengthy and challenging process for any organization, but especially so for lesser known entities.  However difficult it is to establish credibility, and it can be lost in an instant.  For example, Tim Cook apologized to Apple’s Chinese customers after the company’s second largest […]

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Leading the Art of Positive Change Outweighs Its Science

I spent the day with an extremely bright IT professional capable of creating the type of needed change his company is depending on him to produce. Throughout the day he kept proclaiming “I don’t do politics”with equal doses of superiority, ferociousness and judgmental frustration. Perhaps not coincidentally, yesterday […]

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