How the NFL IS America’s Business

If Corporate America was covered like sports, then annual budget sessions would get the same kind of around the clock coverage  this (past) weekend’s NFL Draft did. Congratulations to Roger Goodell and the NFL for turning its annual player draft into a mini-version of the Super Bowl as a significant revenue generator and attracting enormous fan interest in the offseason.

Here’s some interesting statistics: Of the 254 players drafted this weekend, not even 10 percent will have 10 year NFL careers. Considering the NFL’s 16 game regular season schedule, this equates to slightly less than one Major League Baseball rookie season or two NBA seasons. More people viewed the NFL Draft coverage than watched MLB games or NBA playoff games broadcast at the same time. I don’t believe this means fans would much prefer to watch a non-event like drafting players than seeing actual pro athletes compete in real games. Rather, the NFL once again shows itself to be a superbly run business.

Continuing reading on Huffington Post (article published 4/29/13).